The Book App Alliance is conducting video interviews of members to help us get to know each other a little bit. Here is Mark Moyes answering the following four questions:

  1. What inspired you to be a children’s book author?
  2. Why did you choose the app platform?
  3. What were the first steps in figuring out how to create a book app?
  4. What single point of advice would you offer an author considering a book app?

Meet the Author Mark Moyes Q1: What inspired you to be a children’s book author? A: I've always loved children's books, and I've always loves writing for kids, ever since I was a kid. I remember in grades 6, 7 and 8, writing stories and reading them in front of the class, and realizing I could make kids laugh, which was really exciting.

And that sort of continued as I got older. I have three younger cousins, and there was this tradition every time I went to visit them, I would tell them stories, which were always silly versions of fairy tales with them as the main characters.

I have a specific memory of holding my youngest cousin Jeff upside down by his ankles and bouncing him on the bed because in this particular fairy tale he was playing the role of a jackhammer. But he obviously bears me no ill-will, because he was the illustrator for Loose Strands.

Q2: Why did you choose the app platform? A: It helps to know that I've been programming almost as long as I've been writing. So I was already writing a children's book when the first iPad came out, and as I was writing it, I started to get some ideas for stories that couldn't be told just on paper--ways of telling  stories that would be different if you just added a little bit of programming. Q3: What were the first steps in figuring out how to create a book app? A: The first step for me was to talk to as many talented people as I could. People with expertise in the book industry, in the app industry, illustrators, animators... It was all incredibly valuable, and I thank all those people. Some of them ended up working with us, others didn't. The first animator we talked to didn't have to work on the actual project, but pointed us to some animation tools that took our animations to a level that we hand't even imagined. And he ended up working on the trailer later. All those interactions are incredibly valuable. Q4: What single point of advice would you offer an author considering a book app? A:  If I had one piece of advice for someone starting out on a book app project, it would be to be really realistic about how long it's going to take. Be really thorough in breaking tasks down, add as much buffer until you can't imagine it taking longer... and then basically double that number, because it takes a long time.